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Phraya is a prestigious Thai title earned through exceptional service and unwavering dedication.

It represents the highest form of respect bestowed upon those whose contributions have set them apart. This title embodies the spirit of distinction. Phraya is more than a name; it’s a mark of honour

Glass of rum

SHAPED BY ELEMENTS

An ancient Eastern philosophy believed that all things in the universe were born from the harmony of the four elements. Phraya embraces this wisdom, allowing each element to play a vital role in shaping our rum’s unique character and essence.

EARTH

Grown in a carefully selected location known for its fertility, our sugarcane absorbs the land’s richness, bringing full flavour and natural sweetness to the heart of Phraya.

WATER

Distilled from the pure water of the Ta Chin River , the rum gains a smooth balance that highlights it’s gentle refined profile.

FIRE

Charred by fire, the American oak barrels unlock deep, cmplex flavours, enriching Phraya with layers of depth.

AIR

Rested in oak barrels by the sleep lagoons, the rum is given time to breathe slowly, allowing it to develop its unrivalled character.